What's next to eat local?

My next question is "what's next?"
I remember talking to Richard from Honey company that we always have to stay ahead of the current movement like organic and local, and being able to see and do the trend before they arrive.

Because big companies can catch up and come up with their version of organic and local and green, and change the law and change the perception through media, small businesses and producers have to be able to really see ahead.

Often times these new trends are only authentic part of good business practices so if one can maintain their core belief about good business practice instead of swinging left and right to tune in with what's popular trend, I believe that they are automatically ahead of the trend.

People are saying small farms are good, and I wonder how big companies can make themselves look small entities.  They already do by buying up small companies.